Maryland Social Media

Social Media Monday (Vol. 2, No. 11)


March 26, 2012

Timeline for Historical Events

Those who know me best will tell you that I am a huge fan of extreme sports.  While Travis Pastrano is quite a few years my junior, I feel a measure of pride that he grew up just across the field from my childhood home.  His yard in Davidsonville is nirvana to the crazy at heart and just another branding tool for Red Bull.  Red Bull is always at the cutting edge of quality marketing which is one reason Facebook selected them to beta test Timeline.

With six months to experiment, Red Bull was able to fine tune many of the new branding opportunities presented with Timeline.  Their cover photo is powerful and clean showing the logo-laden helmet of an athlete competing.  It has the feel of speed and edge that Red Bull has come to embrace.  Their apps include videos and photographs of extreme athletes competing and games for their fans to play but the area in which they were most able to exploit was the timeline itself.  Through the use of a scavenger hunt, Red Bull led their fans through a journey of their company history.  You can read more about Red Bull’s use of Timeline here.

Many of our state Facebook pages represent programs that are rich in history.  The StateMaryland page that I manage has the potential to be a learning tool for students and a rich, if rather condensed space to share our Maryland history.  I have reached out to Archives to gather information and images and have just begun the process of adding our most important historic events to the StateMaryland page.

At the Department of Natural Resources we have a Historic Committee that meets regularly to discuss ways to keep alive the story of our department and its many good works.  I met with this group of history buffs last week to present Timeline as another means of messaging.  They were thrilled at the opportunity and are gathering images and information for me to add to AccessDNR.

Can you use Timeline to introduce the history of your program to your fans?  The opportunities are endless.  If you have any questions or need assistance with Timeline, feel free to reach out to me.

Industry News

April 19th is the first meeting of the state social media working group. It will be entitled “Doing More with Less.”  If you are interested in joining our first meeting which will be held at 1:30 at DNR, please shoot me an email and I will happily add you to the list.

*Please use #MDSession12 for all session related posts.*

Have a great week!

Lori Livingston


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