Social Media Monday (Vol 1, No 17)

August 15, 2011

Simple Analytics

Every state social media manager should have a system to measure the success of their program.  There are many third party resources available to assist you with this and some of them are free of charge. 48ers.com boasts that their search options allow you to “tap into the public mood”.  This is a handy tool when building your followers and gaining a sense of sentiment.  Try SocialMention.com for a more indepth look at what people are saying about your program.  Remember to play with keywords until you decide which ones are the best measure of your program focus. 

Facebook provides very basic metrics to it’s users through their ‘view insights’ link.  Here you will find information targeted to general page overviews, user data and interactions.  It is a good practice to set up a simple spreadsheet tracking essential data.  Get in the habit of updating your metric spreadsheet frequently and sharing the data with your leadership group. 

Industry News:

•  Facebook has udpated it’s zip code targeted ad program.
•  YouTube hits  billion promoted videos.  Is that impressive?
• Interested in what role SM played in the London riots and how officials tried to handle the problem?
• Social Smart talk you may want to share with your kids!

We are promoting #MDEats this month.  When you are talking about all things local and food oriented, please add this hastag.  There will not be a newsletter next Monday as I am heading on vacation!

Have a great couple of weeks!

Lori Livingston

[email protected]

410.260.8006