Maryland Social Media

Social Media Monday (Vol. 4, No. 24)

July 14, 2014

10 Significant Things You Likely Didn’t Know About Social Media But Should by Work Smart

Every now and again someone shares a blog post that needs to be highlighted in this top section rather than lost in the Industry News section below. This short but effective synopsis of recent social media statistics sent to me by Ed McDonough at MEMA is just such an article. My hope is that you will take a few minutes and read it in its entirety but just in case your week is simply too busy, here are a few general thoughts from the main points.

Greatest advocates are those with the fewest followers: Time is precious and we are all balancing many tasks throughout the day as mentions and comments fly at us seemingly at the speed of light. Do you only respond to those who you deem as influencers? You may want to rethink this strategy.
You have less than an hour to respond on Twitter: This is definitely true for the private sector. I have found that we government workers have a bit more latitude when it comes to response time. The public’s expectations are not quite as high. This provides a great opportunity to surprise our citizens with a quick response and even more positive feedback than our friends in the private sector. Capitalize on it with a quick, informative response when possible.
Late night is the best time for rewteets: This is the perfect reason to use a scheduler like HootSuite Enterprise. You can schedule those retweets for multiple times a day and analyze the effectiveness of your strategy. Not on our HootSuite Enterprise team? Shoot me an email and I will see what I can do to add you.
Facebook, Pinterest and Twitter Drive the Most traffic: This is true from sheer quantity but quality may be a completely different story. (Insert image smm blog)

Social media studies are plentiful but may not reflect your network experience. It is important to continuously test your strategy and quickly adjust when you find a deficiency. Have you fully utilized the reports feature of HootSuite Enterprise? Craft a custom reoccurring report today and start working towards a stronger social media presence.

Candid Conversations

Multicultural Communication: Winning Strategies for the Global Marketplace

Candid Conversations is back Friday, July 18th at 1 p.m. and we’ll be broadcasting live from the Governor’s Reception Room in Annapolis. Continue to help us spread the word by forwarding the YouTube link for the show to your contacts, post on social media as often as possible and tune in to the show. Note, all shows will be archived on GOMA’s and State Maryland’s YouTube channels.

Sample Tweet

#CandidConversations interview w/Dottie Li…take 2 live from Annapolis 7/18 @1PM. Click link to launch the show: http://youtu.be/nRlxuYwNRow

Social media

@MDGOMA #CandidConversations

Facebook/Governor’s Office of Minority Affairs

www.GOMA.Maryland.gov

@MarylandGovJobs: Agency Assistance Requested

DBM has agreed to tag agency Twitter accounts on all appropriate job posts. Please be sure to share ALL tagged tweets from your agency accounts.

DataBay: “Reclaim the Bay” Challenge (Aug 1- 3)

Have you heard? We are hosting an amazing weekend Civic Hackathon resulting in innovative data-driven applications that will increase public engagement in Maryland’s Chesapeake Bay restoration efforts. We hope that you will come participate in the weekend Challenge as well as help us to get the word out about this amazing effort.

First, jump on Twitter and follow @databay_md then message often about this great event using hashtag #Databay for any tweets about the Challenge. Lastly, please share the @DataBay_MD tweets when possible. Thank you in advance for your help in this important effort.

Operation Hire: Maryland’s 100 Day Veteran Hiring Challenge! Use #MDOperationHire

THANK YOU! We have received such tremendous support for our 100 Day Veteran Hiring Challenge from all of our agency social media coordinators! This campaign is super long though and we need you to keep the momentum going! Please continue to push out this important effort. We are focusing on gaining more employers into the challenge in the month of July. Encourage your followers that are business owners to join the challenge and commit to hiring Maryland Veterans.

Many of our agencies are active participants in this effort as well. Is yours? If not, make sure you sign up and then post when you have joined and when you have hired a Maryland Veteran!

This month’s #MDOperationHire focus: Operation Hire Veteran Employer Tool Kit