Maryland Social Media

Social Media Monday (Vol. 4, No. 25)

July 21, 2014

Are you Verified?

Chances are that if you manage a social media network for a state agency you have not had the opportunity to advertise. Most communications departments do not dedicate funds towards social media advertising but those with the ability have been highly successful in both gathering likes and leading people to their desired destination. Social media advertising works and perhaps we will see more of an effort to reallocate funds in this direction in the future.

In the meantime, Twitter has introduced organic tweet analytics for verified accounts to help you understand your Twitter activity. Click here for more information: https://blog.twitter.com/2014/introducing-organic-tweet-analytics and spend some time getting up to speed on your Twitter metrics.

Is your account verified? Please see the Twitter rules for verification below and if you have these qualifications covered, send me an email. I will combine all of our verification requests into one single email and pass it along to Twittter.

To be considered for verification, requests must in general:

· come from a .gov (or appropriate jurisdictional equivalent) e-mail address
· have the account registered with a .gov (or appropriate jurisdictional equivalent) e-mail address
· provide for each account name the full name of the entity it represents
· provide for each account two contact names and .gov (or equivalent) e-mail addresses
· be regarding a non-protected account that has started tweeting and has a complete profile, including: real name, biography, photo and a .gov (or equivalent) URL
· include the URL of a .gov (or equivalent) webpage that references the account either with a link or follow button

Only requests including these elements will be reviewed to determine whether the account(s) in question qualifies for verification.

DataBay: “Reclaim the Bay” Challenge (Aug 1- 3)

Thank you all for your helps so far in directing people to the Databy weekend challenge. We have less than two weeks left until this civichacking event and we need your help! We are renewing our push to get folks to register. Can you please RT @Databay_MD or @MDEnvironment and share on facebook and everywhere else you can? We are directing people to the databay.splashthat.com page for information and registration. If you want original tweets or posts, please see below. Anything you can do would be appreciated. Thanks again!

Draft tweets:

DYK? You can win cash prices at #Databay civichacking challenge to promote #chesbay restoration. http://ow.ly/z3djm

Calling all Marylanders: Create data-driven apps to aid in #ChesBay restoration 4 cash prizes. http://ow.ly/z3djm #Databay

Make a difference 4 #chesbay restoration & join @DataBay_MD in a civichacking challenge Aug 1-3 http://ow.ly/yUouI

Draft facebook/Google+ posts:

Did you know there will be cash prizes?? A few $1K; grand prize $4K. Make a difference for the Chesapeake Bay restoration effort! Join us for a civichacking weekend challenge to increase public engagement through data-driven applications. Techies, programmers, scientists, students all wanted! Aug 1-3 Learn more: ow.ly/yUouI

Wanted: Techies, programmers, scientists & students. Make a difference for the Chesapeake Bay restoration effort! Join us for a civichacking weekend challenge to increase public engagement through data-driven applications. Aug 1-3 Learn more: ow.ly/yUouI

Volunteers Needed for the Star Spangled Spectacular!

The Star Spangled Spectacular week-long celebration is fast approaching – starting on Wednesday, September 10th and lasting through Tuesday, September 16, 2014 and we need lots of help! Volunteers are needed in the Inner Harbor, Fort McHenry and Patterson Park areas.

If you are interested in learning more or would like to fill out an application to volunteer, please do so by accessing the following link: http://www.starspangled200.com/star-spangled-spectacular/volunteer-time-star-spangled-spectacular/#.U8PUSkvD-Rs. Volunteers are a huge part of this event’s success and your time and consideration is greatly appreciated.

Operation Hire: Maryland’s 100 Day Veteran Hiring Challenge! Use #MDOperationHire

DON’T STOP NOW! We are focusing on gaining more employers into the challenge in the month of July. Encourage your followers that are business owners to join the challenge and commit to hiring Maryland Veterans. Many of our agencies are active participants in this effort as well. Is yours? If not, make sure you sign up and then post when you have joined and when you have hired a Maryland Veteran!

This month’s #MDOperationHire focus: Operation Hire Veteran Employer Tool Kit